In early days golf equipment company PXG made a splash with founder Bob Parsons' boisterous statements about "making golf clubs like nobody else does" - words which were matched with eye raising price tags. And while the shock factor may have calmed, the brand continues to do things differently from most of its competitors. The key is its insistence on owning the customer experience through every step, and nothing exemplifies that better than its vast network of stores. Under 25 roofs across the...
In early days golf equipment company PXG made a splash with founder Bob Parsons' boisterous statements about "making golf clubs like nobody else does" - words which were matched with eye raising price tags. And while the shock factor may have calmed, the brand continues to do things differently from most of its competitors. The key is its insistence on owning the customer experience through every step, and nothing exemplifies that better than its vast network of stores. Under 25 roofs across the...
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